Molina Shopping Path
Moblie, Interaction Design, Accessiblity
2023
Product Designer
Project info
Scope
In 2022, Molina, a large healthcare company, teamed up with Zenni Optical to provide free medical eyewear to low-income families. Since many Molina users didn't have access to computers, the design was focused on mobile.
Problem
During my research, I discovered that users often felt frustrated with the lens customization section because there were too many choices and not enough visual guidance. I also found that 60% of users returned their orders because the glasses didn’t fit properly on their faces.
My Role
I worked as a Product Designer for 4 months on the project. I collaborated closely with the product manager, UX researcher, and marketing team.
Outcome
User engagement: 35% Conversion rate: 20%
Design
List of the changes
Key findings from the research with the solution
Step 2: Capture fit to help the user find the best fit
Step 3 & 4: Select lens type & Prescription
Steps 5 & 6: Shop PLP/PDP, filter & Checkout
Takeaway
Improving my communication skills
During my experience working with the engineering team as the sole UX designer, I learned that effective communication is just as important as design itself. This experience forced me to improve my communication skills by clearly conveying my ideas to the team and presenting them directly to the CEO and founders.
Embracing the challenges
Working in a startup company presented me with many opportunities to experiment and make fast decisions on my own. Although I felt apprehensive at times about the impact of my decisions on the business, this challenge helped me grow and become more confident in my abilities. I learned that challenging yourself and taking risks is essential for personal and professional growth.