The Africa In Me

A website redesign that helps users to better understand the mission of the organization and attracts more users

2021

Lead Designer

Purple Flower
Purple Flower
Purple Flower

Project info

Problem

The users could not find the information about the organization and its mission so they could not trust to donate.

Deliverable

Interview, Competitive audit, Sketches, UI, Wireframe, Prototype

Role

Team leader, User researcher, Interaction designer ( team of 5 designers )

Duration

Three weeks

Outcome

40% increase in user engagement

Design

List of the changes

Key findings from the research with the solution

Step 2: Capture fit to help the user find the best fit

Step 3 & 4: Select lens type & Prescription

Steps 5 & 6: Shop PLP/PDP, filter & Checkout

Takeaway

Improving my communication skills

During my experience working with the engineering team as the sole UX designer, I learned that effective communication is just as important as design itself. This experience forced me to improve my communication skills by clearly conveying my ideas to the team and presenting them directly to the CEO and founders.

Embracing the challenges

Working in a startup company presented me with many opportunities to experiment and make fast decisions on my own. Although I felt apprehensive at times about the impact of my decisions on the business, this challenge helped me grow and become more confident in my abilities. I learned that challenging yourself and taking risks is essential for personal and professional growth.