The Africa In Me
A website redesign that helps users to better understand the mission of the organization and attracts more users
2021
Lead Designer
Project info
Problem
The users could not find the information about the organization and its mission so they could not trust to donate.
Deliverable
Interview, Competitive audit, Sketches, UI, Wireframe, Prototype
Role
Team leader, User researcher, Interaction designer ( team of 5 designers )
Duration
Three weeks
Outcome
40% increase in user engagement
Design
List of the changes
Key findings from the research with the solution
Step 2: Capture fit to help the user find the best fit
Step 3 & 4: Select lens type & Prescription
Steps 5 & 6: Shop PLP/PDP, filter & Checkout
Takeaway
Improving my communication skills
During my experience working with the engineering team as the sole UX designer, I learned that effective communication is just as important as design itself. This experience forced me to improve my communication skills by clearly conveying my ideas to the team and presenting them directly to the CEO and founders.
Embracing the challenges
Working in a startup company presented me with many opportunities to experiment and make fast decisions on my own. Although I felt apprehensive at times about the impact of my decisions on the business, this challenge helped me grow and become more confident in my abilities. I learned that challenging yourself and taking risks is essential for personal and professional growth.